Cornelia C. Walther, PhD combines praxis and research. As a humanitarian practitioner, Cornelia worked for nearly two decades with UNICEF and the World Food Program in large scale emergencies in West Africa, Afghanistan and Haiti, mostly operating as head of strategic communication. As coach and researcher, she collaborates with the Center for humanitarian leadership at Deakin University and Aix-Marseille’s Law faculty. Cornelia holds a doctorate in Law and is a certified yoga and meditation teacher. Aside from her interest in the multiple shapes of influence, Cornelia’s focus is on social transformation from the inside out, looking at individual aspirations as the point of departure. Her objective is to refine a methodology that influences people towards wanting to get involved in social change processes, rather than obliging them to act for the sake of others. In 2017 she initiated the POZE (Purpose – Optimization – Zenith – Exposure) dynamic in Haiti, offering individuals tools to identify and pursue their aspirations. The network is now expanding into the Americas, Africa and Europe.